As artists, we thrive on creativity, and it is easy for egos to be bruised. That is okay. What are some ways to positively engage people on social media? What are some things to keep in mind? In this movie, author Richard Harrington walks you through the tenants of social media and how to incorporate them into your outlook on social media.
- I'd like to share with you some thoughts about…where you fit into the world.…The challenge is, is that most of us thrive on creativity.…And as a creative professional,…you need a healthy ego if you're going to create.…When your ego becomes bruised or you feel a little bit down,…it can start to affect your output…and the quality of your work.…And unfortunately, social media is not going to help,…but let's talk about a couple of things…you need to keep in mind.…Now, with social media,…you could put a lot of energy into this,…and it could be really hard to tell…if you're coming or going or moving in the right direction.…
But here's a couple things I want you to remember.…First up, there's always going to be somebody…who's willing to work for less money than you.…If you're fighting on price…and that's the only thing setting you apart,…you will always lose.…You have to move the conversation to something different,…the quality of your work,…what you're good at, what you're passionate about,…who works with you, and what type of experience you have.…
Author
Released
6/26/2017- The impact of social media on your creative business
- Cutting through the hype
- Trends in Internet usage
- Showing a genuine you
- Knowing what to post and how often to post
- Scheduling posts
- Protecting your reputation
- Posting strategies for different social media sites
Skill Level Beginner
Duration
Views
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with Guy Kawasaki46m 9s Intermediate
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Introduction
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Welcome6m 36s
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1. What Is Social Media?
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Cutting through the hype3m 2s
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2. The State of the Internet
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Key trends in Internet use9m 41s
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The rise of mobile computing5m 51s
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Consumption of video online3m 29s
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Consumption of photos online6m 47s
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3. Becoming an Enlightened Social Media User
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The order of operations5m 25s
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Social media tenets5m 13s
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Showing a genuine you3m 56s
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Creating personal guidelines5m 48s
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Avoiding oversharing10m 59s
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4. Posting Strategies
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How often to post3m 52s
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What to post6m 49s
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The power of images9m 9s
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Scheduling posts5m 4s
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5. Monitoring Your Social Identity
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6. Best Practices for Specific Platforms
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Conclusion
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Goodbye1m 58s
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Video: Social media tenets