- The impact of social media on your creative business
- Cutting through the hype
- Trends in Internet usage
- Showing a genuine you
- Knowing what to post and how often to post
- Scheduling posts
- Protecting your reputation
- Posting strategies for different social media sites
Skill Level Intermediate
- Hi, and welcome to this course where we'll be exploring using social media from the point of view of a creative professional, particularly on ways that photographers and video professionals can take advantage of social media to help them stay connected and grow their business opportunities. We've got a lot of different topics to cover in this class, including making sure we have a solid definition of what is social media. While social media has been a big part of many of your lives, there are lots of different perceptions out there about what is and is not social media.
So I want to make sure that you really understand all of the different ways that it can be implemented. We'll then talk about the state of the internet. There's been a lot of things that's changed with online behavior and consumption, and I'd like to share with you some of the latest research so you better understand what your potential customers are doing online, as well as your peers. We'll talk about how social media has grown. There's been a lot of change and a lot of new outlets, as well as deep penetration, and it's important to understand just how vital social media is so you can allocate the right amount of time and effort to it.
I'll also offer some strategies on becoming an enlightened social media user. Now, while I've seen many people use social media in many different ways, it's important that you develop a personal style, as well as a personal code. I'll share with you some best practices on things that I've seen work, as well as some rules that I impose for myself so that I can really show the genuine me while still being mindful of business opportunity. I'll share with you some posting strategies on how to get your content up, how often, things like automating posts, as well as responses.
And we'll talk about monitoring your social identity. It's important that you keep track of how things are going online, not obsessively tracking your stats, but rather look for things that could be damaging to your online reputation or your real-world reputation. There's a lot of things that can go wrong, and I'd like to share some best practices as well as some personal lessons learned through the years. We'll also talk about some specific best practices for many popular platforms, so you know how to get results from different tools.
You might learn a few things about tools you regularly use, and a little bit about some other options that you might want to try, and help you extend your reach for your creative business. Now, normally I jump right in and start teaching. But I think since this is a class about social media, it's important that you get to know me a little bit. I'd like to share a little bit about my background so you know how this affects my perspective. First up, I see myself as a visual storyteller, and I've always been interested in where photography and video co-exist. I also balance this out while being an active husband and a father.
And it's important to me that I'm well-rounded online, that when I'm interacting on social media it's the whole me. But this is a personal choice. A couple of statistics. Through the years I've written a lot of information down and published a lot of video courses. If I figure something out, I like to help folks. I publish regularly through two different websites, and I've been both a conference speaker and a college professor. But I'm also a business owner, as well as an inventor of some new internet technology and a photographer. Like many of you, I wear many different hats.
And that's part of social media, finding a balance with your identity, where you share both the personal and the professional in a meaningful way. Now, I take a very targeted approach to almost everything I do. I am a certified project management professional by the Project Management Institute. This is a business certification that doesn't often cross paths with the creative world, but to me it's important. While I enjoy creativity and a little bit of well-organized chaos, I do find that a bit of structure can help things out.
If you'd like to connect on LinkedIn, feel free to find my profile. I do actively participate and connect with many other professionals in the photo and video industry. Now, for me it's all about balance, both in my professional life and in social media. So on my logical side, I find myself working as a project management professional. I manage my businesses, I provide technical consultation to a wide range of clients like television stations and online companies, and when I have a chance I like to get out there and teach folks.
I publish information and I want to preserve the data, so people can learn and knowledge is passed on. I've worked on a wide range of projects through the years in both non-profit and commercial sectors. And for me, it's all about telling stories, finding the most interesting things that connect with people and help them find out more about the organization or the cause. But I balance this out with the creative side, and this is where I work as a director or an executive producer on film and video projects.
I enjoy being a photographer and frequently create content, and started my career as a video editor. Now I enjoy things like motion graphics and like to dabble in many different areas to express my creativity, but I balance all of this out and find that my training as a journalist is well-suited by podcasting these days. For me, it's all about finding and capturing stories and images. I'm lucky that I get to travel the world and frequently see breathtaking sights. I like to pass this on, and sometimes my photography is done for professional reasons, other times for personal.
But I frequently share it via social media, so people can keep up with the things that I'm seeing and I can contribute back to the photographic community. It's all about finding interesting images and then letting others enjoy them. When I'm working on a video set, I frequently have to collaborate with others. And using social media is important as it helps people know about the type of projects we're good at, and helps us find new business opportunities. For me, whether I'm capturing video or capturing photographs, social media is an excellent tool to extend my reach.
So sometimes this can seem a little bit overwhelming. You're staring at a blank slate, wondering what to post. But there's a lot of opportunities here. In this course, I'm going to share with you several strategies so you can make sure that you have ideas on what to post, when to post, how often. There's a lot of things to it, and you're going to need to find ultimately what works for you, balancing out your objectives with how much time you're willing to spend. But with this in mind, let's begin and start to explore the opportunity that is social media.