Join Joseph "PhotoJoseph" Linaschke for an in-depth discussion in this video Smartphone basics: Edit and publish, part of Small Business Photography for Non-Photographers.
- We've just covered some basics on how to get the most from your smartphone. And of course, there's a lot more to it than that, but I wanted to make sure that you had some of the ground rules down just to make sure that if you start off with nothing else, you'll at least have some basic instruction on how to get something pretty good out of your camera here. Now, from here I want to move on to a bigger camera to a DSLR or DSLM-type cameras, but before we do that, I wanted to make one more quick note about just how advantageous it can be to shoot with something like this. If you're ready to start working just with your smartphone, part of the big advantage is simply speed of use, how quickly you can go from a product in front of you to a picture on social media.
So let's take this example here of a piece of, a set of Letraset letters. This is something, let's say I have an antique shop, a vintage shop, I got this cool thing in it I want to sell, it came in, I want to get it up online as quickly as possible to tell my customers about this new product. So, I fire up my smartphone here, launch the camera, and right away, looking kind of cool, but let's zoom in a little bit closer there with the 2x lens. And you know I'm gonna put this on Instagram, so I may as well go for the square set there, there we go. Let's get kind of a cool angle on this, and then just like we looked at before, you're gonna tap the screen to expose off that and drag it down a little, let's make it a little bit more dramatic, pretty good, take the picture, excellent.
Now, I'm gonna go ahead and launch Instagram, create a new post on there, and post it in just moments. But we're not gonna just post it, we're gonna do some basic editing to it too. So there's the shot, ready to go. Let's go to the next screen, maybe do a little magic lighting on there, grab a filter, actually that looks pretty cool, go in to the Edit, we will add a little bit more contrast into that, I don't know, maybe a little vignetting, maybe we want to try something like that, let's go over here to vignette, add just a touch of vignetting on there, looking pretty good, done. Next, write a cool caption, and tag my store in it, so let's go in here and find my store, in this case my photo studio, put it on a bunch of different social media outlets, and hit the Share button, and that's it.
In merely seconds, in a matter of seconds, we've taken a product sitting on the table and turned it into a cool image to post on social media. It's really hard to beat that. If you're working with a bigger camera, you're gonna have to import the pictures into another program, you're gonna have to do some basic editing there, transfer them back to your phone if you're not already doing the editing on your phone, and then post them. Now there are a lot of advantages to doing that, but it's hard to argue with the simplicity and speed and doing it all on your smartphone. So, keep that in mind as we move forward.
You want to find out what works best for you and your company, but don't discard this just because you think it's not a really great camera. Even if it's not as good of a camera as your big one may be, there are some serious advantages to working with it.
- Camera selection and settings
- Lighting tips and techniques
- Taking advantage of natural light
- Flashes and strobes
- Composition and props
- Image storage
- Editing tools and techniques
- Optimizing images for various services
- Publishing on a schedule