- Camera selection and settings
- Lighting tips and techniques
- Taking advantage of natural light
- Flashes and strobes
- Composition and props
- Image storage
- Editing tools and techniques
- Optimizing images for various services
- Publishing on a schedule
Skill Level Intermediate
- Hi and welcome to my course on marketing photography for the small to medium business. I'm your host, Photo Joseph, I'm a content creator and educator and I host a YouTube show at YouTube.com/PhotoJoseph talking about photography and video education. This course is all about how you, the owner or employee of a small to medium business, can create the best images possible for your social media campaign. Whether you're talking about Instagram, Twitter, or Facebook or whatever the social media du jour may be it's important that when you're posting images on there representing your store, your business, your services that you're putting out the best possible images.
It's not just about creating a decent looking photo, but it's also about creating a consistent look and feel across all of those photos. Imagine if you will a restaurant, a restaurant of course is creating food and if we're taking pictures of those food and posting them online, you want those pictures to look good. How many times have you seen an ad or Facebook post of a particular dish at a restaurant and you've looked at that and thought that really doesn't look that good. Maybe the white balance if off, the exposure's not very good, there's clutter in the background. It just isn't a nice picture. That not nice picture is not gonna make you or anyone else wanna click on it, want to learn more about that restaurant or about that dish.
And it certainly isn't gonna make them wanna eat it. However if you have a beautiful photo, nicely lit, nice exposure, clean background, maybe a delicious bite taken out of that piece of pie, people are gonna look at that photo and think oh yeah, oh yeah I want that pie. And they're gonna click on it or they're gonna read more or they're gonna possibly call and make a reservation and come in and get a piece of that pie. The images that you put out there are incredibly important. And it's not just about making good images, it's about making consistent images. How many times have you gone through your Instagram feed and seen a photo and you haven't yet looked at who it's from, but you know who it's from? You know what photographer made it or what business it's from because you recognize the style.
You as a business owner should have a style for your business. You should have a look and feel that is consistent across all of your images. So when people are scrolling through their social media feed and they see a photo from your business, they recognize it. That's a real win. When someone stops at a photo and thinks oh that's from that restaurant down the street, man I really need me a piece of that pie. That's a great image. That's what you want people to see and think when they look at your images. So how are we gonna go about doing that? Well let's start with the garbage in, garbage out theory. If you take a garbage photo to start with no matter how cool that Instagram filter is that you put on it, it's just gonna be a garbage photo with a cool Instagram filter.
So we wanna start with something really good, so the first step is learning how to create great photos. Whether you're just using your smartphone or a full sized camera, I'm gonna show you how to create the greatest images possible with the gear that you have or maybe you spend an extra dollar or two to get something new, and create images that are in line with your brand and can create a consistent look and feel across your entire social media feed. We'll talk about camera and lens choices, we'll talk about lighting. We'll talk about using props, how to set up an environment that you can use over and over again, and a lot of other topics that are gonna be really important to helping you get the most out of your marketing photography.
So join me on this adventure as we learn how to create the best images possible for your brand.