Learn the difference between personal or commercial usage.
- [Instructor] Licensing agreements define the legal usage and distribution restrictions for any purchased stock asset. Understanding what each option offers will help you determine which one is right for you. Before we go any further, let me explain that I am not a lawyer, legal expert, and this presentation given in this chapter is not to be considered legally binding. Always read the fine print. Even when you think an image is free, or if you paid for proper usage, check, double check and re-check before publishing an image.
Finding a violation of terms after the fact can be costly. Next you need to understand the difference between personal and commercial use. The agreements associated with the assets use should factor into your decision when looking for a stock image. Personal use is not to be used for profit or commercial gain. These projects usually have a very limited audience, say, for a personal party invite. Whereas commercial or for-profit use is intended for promotional, marketing or advertising a service, person or business.
This can include a company website, business card, brochures, or other usages. If you're making money off a stock image, you should have a commercial use agreement. Understanding these two concepts drives your next decision. What type of license is best for my usage needs?
- Reasons to use stock photography
- Types of stock photography
- Royalty agreements and licensing
- Finding the right images
- Buying stock images
- Editing stock images
- Using stock templates