Join Chris Orwig for an in-depth discussion in this video Launch strategy, part of Creating a Photography Portfolio.
- [Instructor] So as you are finishing up the design…and development of your portfolio website…it is an incredibly exciting time,…because you're starting to think about launching it…and just throwing it out there into the world…and seeing what happens.…In light of this, what I want to do is walk through…a few different things to think about…as you start to consider the launch.…Here's how I like to think of things.…Before you climb up that later to the very top step…and throw that thing out there into the world,…you want to go through these different stages.…First, it's one of testing,…then second is a soft launch,…and then of course the full launch.…
Well, what is testing about?…Before I created this photograph of my buddy here…standing on this ladder out in the ocean,…we did a lot of testing, right?…Here he is climbing up to the ladder,…holding the plane, throwing it off,…the ladder fell over.…I mean, it was so much fun.…So in testing you really want to…kick the tires of the website.…You want to test it on different browsers,…
- What's a portfolio and why does it matter?
- Top three things every portfolio needs
- Clarifying and defining your vision
- Examining and evaluating your work
- Defining your motivation
- Making your own road map
- Developing a personal brand
- Developing a manifesto or mission statement
- Building the portfolio website
- Expanding your business with print
Skill Level Intermediate
Insights on Photography: Business and Social Mediawith Derrick Story25m 51s Appropriate for all
Insights on Building a Photography Businesswith David Hobby50m 38s Appropriate for all
Running a Photography Business: The Basicswith Skip Cohen2h 29m Intermediate
1. Starting with the End in Mind
2. Creating a Road Map for Success
3. Developing a Personal Brand
4. Website Foundation
5. A Primer on Building the Website Portfolio
6. Increasing Your Online Presence
7. Expanding Your Business with Print
Next steps1m 27s
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