From the course: Running a Photography Business: The Basics
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Know your audience
From the course: Running a Photography Business: The Basics
Know your audience
- Let's talk about two last keys to success. Remember, your whole goal is to have a solid foundation to build a terrific business as an artist. And here are two things you need to remember that'll help you build that success. Let's talk about the first key to success. We've already talked about all these components to help you build a successful business, but your first key to success is to know your audience. Now there's a great quote that I got from a gentleman by the name of Ed Foreman. Ed is a marketing and motivational consultant. He spoke to a group of us at Polaroid. It must have been close to 25 or 30 years ago, and I never forgot this quote: "If I can see the world through my client's eyes, "then I can sell my client what my client buys." Now, I want you to think about that for a second because everybody will say, "Well, that's no different than saying "well, put yourself in their shoes." Yes, it is different. I don't want to be in somebody else's shoes. If I'm in somebody…
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