Keywording is something that you neither want to get wrong nor learn the hard way. What are some insights from stock selling websites that can help you be better at keywording your images and footage? In this video, author Richard Harrington talks with Dennis Radeke from Adobe Stock about keyboarding stock imagery.
- Keywording is something you don't wanna get wrong nor do you wanna have to learn it the hard way. Let's talk to some folks with Adobe Stock and learn some successful strategies for keywording content. - Now the good news is is that Adobe provides automatic keywording for you so you're going to get up to 25 keywords with good intelligence and then you can order those and add the ones that you think weren't there, remove ones that you don't think are relevant. - Keywords are just as important as the quality of content.
If you don't effectively keyword your images to describe what's in the image, it's not gonna be found and it won't be sold so it's a critical step. And so I don't like to leave that all up to technology. I do like the recommendations. Often it recommends things I wouldn't have thought of, but you need to go through those. You need to delete the ones that are irrelevant. Certainly add anything that you can think of that's missing and you wanna sort those and so the Adobe Search Engine puts an emphasis on keywords based on the order that you add them in and so what that means is the first five keywords are gonna have the strongest weight in the search results.
Six and seven have pretty good weight as well so those first seven keywords are good. And then after that, it really starts to drop off as far as search results and so that's a critical step is to reorder and make sure you put the most important keywords first, delete the irrelevant keywords, and then add anything that's missing. If the Adobe dictionary doesn't recognize the word, it likely won't have an impact. It won't be searchable. I don't misspell keywords, but I do add variations. Happy, happiness, smile, smiling. You wanna be thorough.
You don't wanna spam with keywords, but I do a pretty thorough job. They say the sweet spot really is between 15 to 25 keywords. You can add up to 50. You can put in as few as five and so I think five is too few. Most images you can come up with quite a few more. Like I see a photo and the keywords just start going automatically in my mind. So you go into Adobe Stock, the customer-facing site, search for content that's similar. You can sort the search results based on the number of downloads, the most popular, the most downloaded images, and so that's where I usually would start.
And then you click on the image that is most like yours, click on the information tab and you can see the keywords that were used to describe that photo and so it's a good way... Don't copy it, but use it for inspiration and ideas and search around and like I said, eventually you'll start just to see keywords when you see a picture.
- How creators make money with stock images
- Copyright status and trademark restrictions
- Choosing content to sell
- Shooting stock photos and videos
- Technical requirements for photos and videos
- Designing vector graphics and motion graphic templates
- Signing up to sell stock images
- Optimizing images
- Uploading content
- Improving the discoverability of your stock content