Establishing the relationship

Rich Harrington: Obviously there's a lot of things that are technical about it, but we're ready…to transition to actually working with our subject, and Abba, I think one of the things…people get hung up on is there are so me technical details that the people skills, the soft skills start to suffer.…Abba Shapiro: I mean, sometimes we get so wrapped up in the technical part of it, it's when…we forget that we're dealing with people, and we treat them like a prop, and they're…probably pretty nervous.…They're not use to working under lights, they're not use to working with big strobe and flashes.…We have to remember that when you're doing something that's technical, people still come first.…

Rich: So, people have to remember, do a test shoot, maybe bring in friend, give it a shot…ahead of time, and just a couple of other things I recommend.…You have got people on set under bright lights, you want to make sure they're comfortable.…Don't treat them like they're a hamburger at a fast food restaurant, sitting there under warm lights, baking.…