When you start out as a professional photographer a great habit to start is keeping track of the costs of doing business. There are some costs that are easy to forget like rent, paying for accounting, and Internet service. In this video, author Skip Cohen reminds you of these potentially forgotten costs of being a professional photographer.
- Let's talk about some of the costs…that people always seem to forget,…or at least a lot of these on this list.…Right off the bat is education.…People never remember,…how much did I spend on my education to be a photographer.…Now it's real easy if you went to a one year school…or a two year school or down a four year degree,…you know exactly what your costs were.…But on the other side of the coin,…how many conventions did you go to,…how many workshops did you attend?…How many webinars,…how many online programs did you purchase,…did you subscribe to,…to help you become a better photographer?…So education is something that gets missed all the time.…
Insurance.…Your insurance is critical.…You've got to have insurance.…You've got to have equipment insurance,…because in many cases and in fact, in almost all cases,…your home insurance policy does not cover camera gear…being used for commercial business application.…Then you've got the insurance…on all the equipment in your office.…Then you've got liability and indemnification.…
Author
Skip Cohen
Released
11/28/2016- Defining your niche
- Understanding your target audience and specialty
- Getting practice
- Understanding the industry and building your network
- The elements of your brand
- Gear: lease vs. buy
- Tracking your costs
Skill Level Beginner
Duration
Views
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Introduction
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Welcome3m 30s
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1. Defining Your Niche
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Gauging your commitment4m 3s
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2. Niches vs. Skill Set
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3. Practice, Practice, Practice
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4. Understanding the Industry
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5. Building Your Team, Reputation, and Brand
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Building your team3m 39s
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Building your brand2m 31s
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Building your reputation5m 33s
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Your website7m 6s
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Your blog8m 48s
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6. Building Your Network
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Cultivating your network6m 32s
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7. Getting Feedback—Outside Your Family!
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8. Your Gear
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Know your gear3m 23s
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9. Keeping Track of Your Costs
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10. Keys to Success
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Know your audience3m 13s
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The search for success5m 41s
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Conclusion
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Conclusion56s
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Video: Don't forget the other costs of doing business