Join Chris Orwig for an in-depth discussion in this video Creating a visual identity in Photoshop, part of Creating a Photography Portfolio.
- [Instructor] In this movie, I want to provide…a quick look at how we might use Photoshop…in order to create a visual ID or logo.…And in order to do that,…I'll first talk about the brand,…and then we'll go through a few logo options,…and then take a look at how we can use Photoshop…in order to design or build a visual identity of our own.…All right, well, I have a brand that I want to create.…It's called Savor Every Second, that's the domain name.…And it's for my family photography, and so here first,…I'm just going to go through…a number of different iterations that I've tried out…in regards to trying to come up with…an interesting brand for this project.…
You get a feel for the type treatment and the color…and the different look and feel that I have here,…and essentially, I'm using different marks or logos,…and you can see as I scroll through these,…there are quite a bit of different options,…as you can see here.…Well, how do we do something like that,…and how do we also have a lot of options in one document?…
- What's a portfolio and why does it matter?
- Top three things every portfolio needs
- Clarifying and defining your vision
- Examining and evaluating your work
- Defining your motivation
- Making your own road map
- Developing a personal brand
- Developing a manifesto or mission statement
- Building the portfolio website
- Expanding your business with print
Skill Level Intermediate
Insights on Photography: Business and Social Mediawith Derrick Story25m 48s Appropriate for all
Insights on Building a Photography Businesswith David Hobby50m 34s Appropriate for all
1. Starting with the End in Mind
2. Creating a Road Map for Success
3. Developing a Personal Brand
4. Website Foundation
5. A Primer on Building the Website Portfolio
6. Increasing Your Online Presence
7. Expanding Your Business with Print
Next steps1m 27s
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