From the course: Learning to Use Stock Photos and Assets
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Choosing the right stock solution - Stock Tutorial
From the course: Learning to Use Stock Photos and Assets
Choosing the right stock solution
- [Narrator] Choosing the right stock solution can make or break a campaign or project. There are many things to think about when you're looking for a stock solution. Here are some essential considerations besides design aspects. Length of the campaign or project run. Is this a one time usage or will you need several iterations of a stock asset? The importance of unique or distinctive stock imagery. Does your project require a proprietary look and feel? Are you willing to pay extra to ensure exclusivity? Style, how varied can your stock assets appear? Do you need a consistent source or a specific look for a series? Overall resources, are there alternatives from the same stock resource? What if the client wants to see variations from the same artist, photographer, or illustrator? Weigh each of these when choosing the best stock solution for your project.
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