Even if you are a one-person band, you need to have a team of professionals as your backup. These professionals help you with legal matters, accounting, insurance and even coaching. In this video, author Skip Cohen walks you through the list of professionals you need on your team when you start your photography business.
- Even if you're a one-person operation,…and you're going to be the sole proprietor…of a one artist business,…there's still a team of noted professionals…you've got to have as your backup,…and that's really important,…because things are going to happen…that are out of your control,…and you want to have a team that's essentially on call.…None of you see a doctor every single day, or hopefully not,…but you've got a doctor you can call…when you or somebody in your family is sick.…
Well, in the same respect,…you want to have some professional support.…Now, it starts with your legal side.…You're going to want to have an attorney,…and these aren't always the same kinds of attorneys.…You're going to want to establish the name of your company.…You're going to want to incorporate.…You're going to want to decide…what kind of corporation you're going to be.…You're going to want to trademark your name possibly,…or your product, or your company.…The point is that it's not something…that's easily done by yourself,…or at least not the right way.…
Author
Released
11/28/2016- Defining your niche
- Understanding your target audience and specialty
- Getting practice
- Understanding the industry and building your network
- The elements of your brand
- Gear: lease vs. buy
- Tracking your costs
Skill Level Beginner
Duration
Views
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Introduction
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Welcome3m 30s
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1. Defining Your Niche
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Gauging your commitment4m 3s
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2. Niches vs. Skill Set
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3. Practice, Practice, Practice
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4. Understanding the Industry
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5. Building Your Team, Reputation, and Brand
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Building your team3m 39s
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Building your brand2m 31s
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Building your reputation5m 33s
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Your website7m 6s
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Your blog8m 48s
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6. Building Your Network
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Cultivating your network6m 32s
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7. Getting Feedback—Outside Your Family!
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8. Your Gear
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Know your gear3m 23s
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9. Keeping Track of Your Costs
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10. Keys to Success
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Know your audience3m 13s
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The search for success5m 41s
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Conclusion
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Conclusion56s
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Video: Building your team