From the course: Running a Photography Business: The Basics
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Building your reputation
From the course: Running a Photography Business: The Basics
Building your reputation
- One of the most important parts of your brand, of building a successful and a strong brand, is about your reputation. These are the components that are really harder to build. They take more time. Think about your reputation for a minute, and all the components that go in to people thinking of you the way you want them to think of you. So for a starter, one of my best recommendations to everybody, you need to be involved in your community. People like buying products from companies they perceive as giving something back. And if you decided you want to be an artist, this is one of those things you can be doing long before you have the skillset, which is just being involved in your community, to help lay a foundation of the kind of person you are, and a person that believes in giving back to the community. Another aspect is "own your zip code". Own your own zip code. Now, in this respect, we're not talking about your reputation, I'm talking about photographers going door to door…
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