One of the most important aspects when you build a strong brand is your reputation. The components that make up your reputation are things that need to be grown and cared for like flowers in a garden. In this video, author Skip Cohen discusses the importance of your reputation and steps for building a respectable one.
- One of the most important parts of your brand,…of building a successful and a strong brand,…is about your reputation.…These are the components…that are really harder to build.…They take more time.…Think about your reputation for a minute,…and all the components that go in…to people thinking of you…the way you want them to think of you.…So for a starter,…one of my best recommendations to everybody,…you need to be involved in your community.…People like buying products from companies they perceive…as giving something back.…
And if you decided you want to be an artist,…this is one of those things you can be doing…long before you have the skillset,…which is just being involved in your community,…to help lay a foundation…of the kind of person you are,…and a person that believes in giving back…to the community.…Another aspect is "own your zip code".…Own your own zip code.…Now, in this respect, we're not talking…about your reputation,…I'm talking about photographers going door to door…within their zip code,…or if it's unrealistic because you live…
Author
Skip Cohen
Released
11/28/2016- Defining your niche
- Understanding your target audience and specialty
- Getting practice
- Understanding the industry and building your network
- The elements of your brand
- Gear: lease vs. buy
- Tracking your costs
Skill Level Intermediate
Duration
Views
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Introduction
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Welcome3m 30s
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1. Defining Your Niche
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Gauging your commitment4m 3s
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2. Niches vs. Skill Set
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3. Practice, Practice, Practice
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4. Understanding the Industry
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5. Building Your Team, Reputation, and Brand
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Building your team3m 39s
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Building your brand2m 31s
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Building your reputation5m 33s
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Your website7m 6s
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Your blog8m 48s
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6. Building Your Network
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Cultivating your network6m 32s
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7. Getting Feedback—Outside Your Family!
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8. Your Gear
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Know your gear3m 23s
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9. Keeping Track of Your Costs
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10. Keys to Success
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Know your audience3m 13s
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The search for success5m 41s
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Conclusion
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Conclusion56s
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Video: Building your reputation