Join Richard Koci Hernandez for an in-depth discussion in this video Mission Local, part of Creative Inspirations: Richard Koci Hernandez, Multimedia Journalist.
(Music playing.) Richard: Oh boy, nice and quiet. Tavio and Hadley. Richard: Good morning! Female Speaker: Good morning! Richard: Hello! Good morning Lydia! Lydia: How are you? Richard: Good! How are you? Lydia: Good! Richard: Oh! We had the old league. This is closer to really, really what we are going for. Lydia: And this means from the latest? Richard: Yeah. It's basically all the--it's the same structure we've always had. Lydia: Mhm. Richard: So we can break this up. This can be the blogs.
You can have a feed here. Richard: You can have an--you can have two different elements here. Lydia: Mhm. Richard: It will show comments associated. Lydia: Oh, that's great! Richard: So if you click, it will show all their stories. Richard: And if they put in their Lydia: Oh, that's excellent! Richard: Twitter, it will show that they twittered, Richard: and we can kind of Lydia: Wow! It's cool! Very cool! Richard: add in something. Richard: I think it's so much cleaner. Lydia: I do too. Yeah, because they want it--- Richard: And there is a lot more. I got involved with Mission Loc@l before it was Mission Loc@l. There was no Mission Loc@l. The newspaper industry, especially in the Bay Area, has essentially collapsed.
Reporters have been laid off. Coverage areas have shrinked just to the core. And there are communities, like the Mission, like Richmond, California, like Oakland, California, who don't have anybody reporting for them anymore. So can we come in as a group of committed journalists and students who want to learn? And essentially, what this is is it's a little startup that's trying to cover the Mission District as a community with sound journalism, new ways of telling stories.
We will try anything. And I think I'm happy to be here because those are a little bit of my roots. We're all--I'm learning as I'm here. We are just running on the seat of our pants, putting this whole thing together. It's fun, it's exciting, and it's something new. (Male Speaker in video: --only to discover that she thinks she's a guardian of the galaxy.) Oh! Brilliant! Brilliant! (Male Speaker in video: I don't know. Clean it up.) (Female Speaker in video: I'm going to look at the possibilities.) Yes, I love it! Richard: Do you have the original version somewhere? Female Speaker: Yeah.
Richard: Keep it. One, for me, now I know that I can be a little harsher and honest, and it's going to work in the end. This is so much better than what it was. Female Speaker: I am trying to do this audio slideshow on a band. Richard: Yeah. Female Speaker: I am talking to them today, separately, some of the band members. Richard: Right. Female Speaker: But tomorrow I am going to be shooting their show. Richard: Okay, a live show? Female Speaker: Live show, really dark. Richard: Okay. Female Speaker: What can I do? Richard: Is this what you are going to be using? Female Speaker: Mhm. Richard: What you are going to do for audio? Your audio slideshow is going to be about what, them as a band or just their performance? Female Speaker: It's why they are really good musicians who continue to just play the Mission week after week.
Richard: You guys are living the-- be the black-and-white. I have noticed the front page--which is good though! It's a good choice. I love-- Male Speaker: Well, she only does black tattoo work, Richard: Super-smart. Male Speaker: so it's kind of natural. Richard: So you double-click on the clip. And then you go Effects. My passion is a new breed of journalist, a new breed of storyteller. My mission here at Mission Loc@l is to really create that kind of entrepreneurial storyteller who is not afraid to try anything, who knows that the rug will be pulled out from underneath their feet every five years.
The tools will change, the way we do things change, the way we deliver things will change, and that that doesn't scare them. I don't care if you use an app on your iPhone to take a picture or you use film and you spent five hours in the darkroom to get this print; all it boils down to is really the story, the story of my life and the story I am trying to tell of other people's lives. And if I can be that little bug in the students' ears to keep reminding them about that, then I think I will have fit in well here and done a decent job at the end of the day.
In Bonus Features, Koci is interviewed by Graduate School of Journalism colleague Jeremy Rue at the Pacific Film Archive Theatre, University of California, Berkeley.