From the course: Douglas Kirkland on Photography: A Conversation with Gerd Ludwig

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Crowdfunding and looking forward

Crowdfunding and looking forward

Gerd > When I was a young photographer I often thought of photography only as the art and I didn't want to have anything to do with the business side of it. Oh my God, it's not an industry. I'm in art firm and not-- I hated the term it's an industry, it's a business. And I've learned over the years that as a photographer as I'm losing certain outlets for income, I have to be creative to gain other areas of income somewhere else. I think if you're creative person, you have to apply that creativity also to the business side of it. Because you're not a great photographer if you lack the funds to actually photograph. Because then you're not producing anything that is close to your heart. Douglas > I think it is very important that it's stated how you are going right to Chernobyl. You were initially assigned this by National Geographic and then you've been there twice for them have you? Gerd > Yeah. Douglas > And this was like okay the clock is running, they're paying you money, or making…

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