From the course: Video for Photographers: 1 Filmmaking Essentials

Understanding the traditional steps in video productions

From the course: Video for Photographers: 1 Filmmaking Essentials

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Understanding the traditional steps in video productions

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- Traditionally there are three steps in video production Pre-Production, Production, and Post-Production. And I actually like to include the fourth one which is called Distribution. Believe it or not you're already doing all these steps. They have slightly different names and now they take a little bit longer, but you're already doing pre-production. You're doing research on your client, your location, checking the weather, selecting the equipment that you're going to use, which lenses are you going to bring, who are you going to be working with, do you have an assistant or not, where are you going to park the car. All those things, that research is called pre-production. Production is the fun part. It's where we go and capture our videos, our sounds our interviews. We capture everything we need. All the assets, all the ingredients for our recipe. That's production and you're also doing that. Post-production in photography we call it generally editing. You use Lightroom or any other software application. You bring your pictures, fix them a little bit, and then export them for client delivery. It's basically the same as in video but it takes a little bit longer and a few more steps. You are bringing the clips and then sometimes you are adding stills. Now you're adding music. You have a few more titles. You are doing some grading or coloring which is basically changing the color. And then you're putting all that, baking that cake, together and delivering to the client. Distribution is often an overlooked aspect in video production especially for photographers transitioning into video or beginning filmmakers. And that's very important. You have done all this work and gone through all this effort and now you have this wonderful project sitting on a hard drive. Not fair. So consider distribution very early on as part of your pre-production and make sure that you save enough time and resources for proper marketing for your project. There you have it. All the steps in video production. Pre-Production, Production, Post-Production, and Distribution. They will take a little bit longer this time but you are already doing all the same steps.

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