From the course: Video for Photographers: 1 Filmmaking Essentials

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Color

Color

- As photographers we have a lot of latitude shooting RAW not only in terms of a dynamic range but how much tweaking can we do to our images. We can crop a lot, we can add a lot of contrast or saturation, and recover highlights. We have a lot of benefits from shooting RAW. Video is pretty much like shooting JPEGs. It's not exactly the same. We have some ability to make changes but not a lot. Definitely not as much as if we were shooting RAW. So keep in mind that the exposure, the white balance, the contrast, and all the camera settings most of them will be baked into the footage and that's pretty much the way it's going to be. Now I'm only talking about coloring the post-production part of this course, but you should be considering color very early on in the pre-production phase of your video production. Why? Because depending on how much color are you going to add and what kind of color treatment are you planning to have in the post-production phase, it will help you determine which…

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