Join Konrad Eek for an in-depth discussion in this video What to consider as a product photographer, part of Insights on Product Photography.
You know, there's so many considerations that you have to take into account when you do product photography and, and the spectrum is huge. Starting with how big is the project your photographing? you know, photographing a diamond a ring is a product photograph. Photographing a dually pickup truck is a product photograph. I mean, there are catalogs of semi-trailers out there. So first off, scale is a great divider. How big is it, the product that you're shooting? How complex is the product that you're shooting? you know, a lot of the work I do, you know, in the industry, we talk about dropping pops, where you've got real simple things.
You set up a basic lighting setup and you just drop something into the shot, click the Exposure, pull it out and put in the next one. And it becomes a little bit formulaic. on the other side of it, sometimes you can spend days on a single shot. if you look at the, once again, going back to JCPenney's they do these incredibly complex room scenes to sell bedroom linens and towels, and so on and so forth, where. In the studio, we create a whole environment, a living environment and every bit of that was put together in the studio and then lit.
And photographed for the catalog. Product photography is, you can do it in a variety of locations. Sometimes it's easiest to have, for the client to ship the work to me and we'll set up in a studio and work there. Sometimes there are things that can't be shipped that are too large for whatever reason you have to go on and shoot them on location. Sometimes the location where the object is located is actually the perfect background to photograph it for the purpose. and sometimes the object is just too precious to leave it's environment.
And I've done quite a bit of work with museums and it's absolutely delightful, fun work but people aren't going to send Van Goghs to my studio. Yyou know, they, they expect you to go to them for some reason, I don't know what that is. You know, one of the things I really like about product photography is its collaborative nature. I typically am working with at very least an art director or a marketing director that has some idea of the concept they want to portray. There can be layers and layers of that depending on the complexity of the photo shoot.
but the first thing is just an analysis of what you're photographing. What are the features of the product? What are it's main selling points? And then my responsibility as a product photographer is to create light. Or alter existing light in order to best show those features. It's, in, in, in a certain way, it's kind of a storytelling exercise. Where, you're given an object and in one image, you've gotta figure out a way to bring that object to life. And let that object express either its function.
Or its beauty or its desirability to the client and sometimes it's all three you're going for but the, it's sales driven. It's about getting a result that results in money in everybody's pocket.