Join Derrick Story for an in-depth discussion in this video Understanding the art and business of portraiture, part of Portrait Photography: High School Seniors (2014).
When it comes to senior portraits these days, there's more flexibility. So, that means we have more artistic leeway than ever before. Which personally I think that's fantastic. And so what I'm going to show you in this course is the way that I approach these shoots. Because I like a very fluid method for posing. I like to work and build a rapport with my subject. And I really like to have them feel like they're engaged in having fun doing this.
And you know the thing about this is that expression is almost everything when it comes to portraiture. You can have the lighting right and you can have all the technical aspects perfect, but if you don't get a good expression out of your subject then you're not going to have a successful portrait. So, getting the student engaged and having a good time allows us to have this artistic freedom and to really come up with something that they're excited about. Now, this applies to nearly anyone who is taking up this kind of assignment.
But if you're thinking about it in terms of business, there's a few things that we want you to know and we're going to cover things like making sure that you get an agreement, and a shot list and some of those professional things in order. And I think this is important, rather it's a next door neighbor or it's someone that you've never met before. Because the good thing about the business side of these assignments, is that it gets what's in everyone's head out on a piece of paper, where everyone can look at it, and then agree upon it.
Then that way when you go out for the shoot, I think you can have a lot of confidence that, you can be artistic, knowing that all the business things have already been taken care of. So, I'm really excited in showing you the way that I like to do this and I can't wait to get out in the field and start taking pictures.
In this course, photographer and educator Derrick Story details the art and the process of modern senior portraiture, from working with the subject and his or her parents to plan a shot list, to shooting indoors and out, to delivering the final shots. Along the way, he examines gear and workflow considerations, including lighting, sharing proofs, and post-processing.
And because senior portraiture is a potentially lucrative business, the course concludes with a discussion of various business angles, including developing a pricing strategy, connecting with local high schools, marketing through social media outlets, and more.