Join Derrick Story for an in-depth discussion in this video Pricing for portrait shoots, part of Photographing High School Senior Portraits.
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…Let's talk a minute about the p word.…Yeah, pricing.…Now, you may not be charging for your work right now.…But who knows?…You get a couple good shoots.…And the next thing you know that you may think about, this…is not a bad way to go for a little freelance business.…Helps you buy your equipment, a little extra spending money.…Now a lot of photographers have a hard time with…pricing, and I think they tend to undervalue their work.…
So, I have a little formula, I want you to think about; when it…comes time for you to price a simple job like this, a portrait shoot.…First off, think about your investment, your investment in…yourself through training, workshops, going to college, things like that.…You've had to learn your craft.…You have spent time doing that.…You also have an investment in equipment, the camera, the lenses, the lighting.…All of those things costs you money.…You spent money, so you have made an…investment in your ability to do this photo shoot.…
So, that investment should make you work a certain amount of money per hour.…
In this course, photographer and educator Derrick Story details the art and the process of modern senior portraiture, from working with the subject and his or her parents to plan a shot list, to shooting indoors and out, to delivering the final shots. Along the way, he examines gear and workflow considerations, including lighting, sharing proofs, and post-processing.
And because senior portraiture is a potentially lucrative business, the course concludes with a discussion of various business angles, including developing a pricing strategy, connecting with local high schools, marketing through social media outlets, and more.