Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.
About the Author
Patrick Renvoise is the cofounder and chief persuasion officer of SalesBrain.
Patrick cofounded the first neuromarketing agency, SalesBrain. After receiving a master's degree in computer science from the National Institute of Applied Sciences in Lyon, France, Patrick taught physics at that university. During that time, he developed three passions: the science of persuasion, marketing, and the human brain. This led him to develop a unique scientific model of persuasion called NeuroMAP, first published in the book Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain . He recently published a second book: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime. Patrick has trained over 150,000 executives.