About the Author

Patrick Renvoise is the cofounder and chief persuasion officer of SalesBrain.

Patrick cofounded the first neuromarketing agency, SalesBrain. After receiving a master's degree in computer science from the National Institute of Applied Sciences in Lyon, France, Patrick taught physics at that university. During that time, he developed three passions: the science of persuasion, marketing, and the human brain. This led him to develop a unique scientific model of persuasion called NeuroMAP, first published in the book Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain . He recently published a second book: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime. Patrick has trained over 150,000 executives.