Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.
About the Author
Patrick Nichols is a content strategist and communications professional who has worked with the world's biggest brands. Currently, he is focused on channel content strategy at virtualization pioneer VMware. Previously, he was a content strategist at Razorfish, an Ad Age top-10 digital agency, and at AMD. Patrick lives in Austin, Texas, with his wife and two children.