Join Rick Allen Lippert for an in-depth discussion in this video Writing a script for a public service announcement (PSA), part of Video Script Writing.
…There's no substantial difference in the writing of…a public service announcement from a television commercial.…But rather than promoting a for-profit company that provides a product or…a service, your client must be…a non-profit organization or a government agency.…In this movie I'll write a 30 second PSA in the video script…format for a fictional school and I'll show you how I got there.…But before we do that,…I want to just mention a few things about writing PSAs.…They really can't be any style that you…want, just like commercials can be any style.…
PSAs always rely on the viewer's sense of duty to do the right thing,…we don't always need to hear someone telling us anything Many effective…PSAs have been simply music and pictures or music and text.…We don't always have to hear someone talking to us.…The script format can be the same as it is…in commercials, either two column or the video script format.…And it may or may not have a call to action.…It may not need a call to action if it's an…institutional spot, and you just want the viewer to be aware.…
- Establishing the goals and purpose of an informational video
- Understanding the modes of persuasion
- Setting up two-column scripts
- Using script templates
- Analyzing the audience
- Creating an outline
- Writing the first draft
- Finalizing the script
Skill Level Beginner
Q: This course was updated on 04/10/2018. What changed?
A: We revised the videos on setting up two-column scripts in Microsoft Word and Apple Pages, and added new videos that show how to perform the same task in Google Docs.