From the course: Video Script Writing
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Writing a script for a public service announcement (PSA)
From the course: Video Script Writing
Writing a script for a public service announcement (PSA)
There's no substantial difference in the writing of a public service announcement from a television commercial. But rather than promoting a for-profit company that provides a product or a service, your client must be a non-profit organization or a government agency. In this movie I'll write a 30 second PSA in the video script format for a fictional school and I'll show you how I got there. But before we do that, I want to just mention a few things about writing PSAs. They really can't be any style that you want, just like commercials can be any style. PSAs always rely on the viewer's sense of duty to do the right thing, we don't always need to hear someone telling us anything Many effective PSAs have been simply music and pictures or music and text. We don't always have to hear someone talking to us. The script format can be the same as it is in commercials, either two column or the video script format. And it may or may not have a call to action. It may not need a call to action if…
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Contents
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Analyzing the audience3m 32s
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Determining the look3m 46s
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Preparing to write3m 22s
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Getting started with an outline3m 12s
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Writing the first draft9m 14s
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Presenting the script4m 21s
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Revising the draft5m 36s
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Writing a commercial script8m 21s
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Writing a script for a public service announcement (PSA)4m 39s
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Finalizing the script2m 26s
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Challenge: Write your own script1m 29s
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Solution: Write your own script3m 4s
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