From the course: Video Script Writing

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Writing a commercial script

Writing a commercial script

From the course: Video Script Writing

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Writing a commercial script

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I think we can all agree that there are some really good commercials out there, also called spots or adverts if you're British, as well as some really bad ones. I believe the best ones tell a story or at least incorporate storytelling aspects. In this movie, I will deconstruct a spot for fictional sport drink, to show you what that script might have looked like in the two column format. But before we do that, I want to talk about some basic commercial genres. This is by no means a complete list, but they include the price and item. We see a lot of these with automobiles, furniture, other home items. The testimonial spot, which can be either a real user of the product or service, or a simulated user. Sometimes you'll see in fine print at the bottom of the screen, compensated endorsement. What that means is that that person is hired to say those things. The voice-on-camera, this is someone that you may or may not recognize. It can be a testimonial of sorts, but it's usually just a…

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