Join Rick Allen Lippert for an in-depth discussion in this video Writing a commercial script, part of Video Script Writing.
…I think we can all agree that there are some really good commercials out there,…also called spots or adverts if you're British, as well as some really bad ones.…I believe the best ones tell a story or at least incorporate storytelling aspects.…In this movie, I will deconstruct a spot for fictional sport drink, to…show you what that script might have looked like in the two column format.…But before we do that, I want to talk about…some basic commercial genres.…This is by no means a complete list, but they include the price and item.…
We see a lot of these with automobiles, furniture, other home items.…The testimonial spot, which can be either a real…user of the product or service, or a simulated user.…Sometimes you'll see in fine print at…the bottom of the screen, compensated endorsement.…What that…means is that that person is hired to say those things.…The voice-on-camera, this is someone that you may or may not recognize.…It can be a testimonial of sorts, but it's usually just a talking head.…
Walking you through, telling you the virtues of this product.…
- Establishing the goals and purpose of an informational video
- Understanding the modes of persuasion
- Setting up two-column scripts
- Using script templates
- Analyzing the audience
- Creating an outline
- Writing the first draft
- Finalizing the script
Skill Level Beginner
Q: This course was updated on 04/10/2018. What changed?
A: We revised the videos on setting up two-column scripts in Microsoft Word and Apple Pages, and added new videos that show how to perform the same task in Google Docs.