From the course: Video Script Writing

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Understanding modes of persuasion

Understanding modes of persuasion

From the course: Video Script Writing

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Understanding modes of persuasion

Whether you're writing a script to motivate someone, to train someone or just to inform someone, you'll need to persuade the viewer. And in order to do that, you'll need to understand the three modes of persuasion that writers use to get us to do everything, from buying a product to supporting a charity. To voting for a candidate. The three modes of persuasion that we use are logos, ethos, and pathos. Sounds Greek doesn't it. Well' it is. Aristotle came up with these ideas about 2,000 years ago. And we're still using them today, because they work. We'll look at each one of them individually, but a good way to get a grasp on how they all work is logos aims for the head, ethos is all about putting your hand in someone else's, and pathos aims for the heart. Logos is the logical approach. It uses facts, evidence, and reason to make its argument. Lines that you might use are, it just makes good sense, just use your head. Another mode of persuasion is ethos, the ethical approach. This one…

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