Join Rick Allen Lippert for an in-depth discussion in this video Understanding modes of persuasion, part of Video Script Writing.
…Whether you're writing a script to motivate someone, to train someone…or just to inform someone, you'll need to persuade the viewer.…And in order to do that, you'll need…to understand the three modes of persuasion that…writers use to get us to do everything,…from buying a product to supporting a charity.…To voting for a candidate. The three modes of persuasion…that we use are logos, ethos, and pathos. Sounds Greek doesn't it.…
Well' it is.…Aristotle came up with these ideas about 2,000 years ago.…And we're still using them today, because they work.…We'll look at each one of them individually,…but a good way to get a grasp…on how they all work is logos aims for the head, ethos is all about putting your…hand in someone else's, and pathos aims for the heart.…Logos is the logical approach.…It uses facts, evidence, and reason to make its argument.…
Lines that you might use are, it just makes good sense, just use your head.…Another mode of persuasion is ethos, the ethical approach.…This one relies on trust…image, reputation, honesty. That feeling, that you can rely…
- Establishing the goals and purpose of an informational video
- Understanding the modes of persuasion
- Setting up two-column scripts
- Using script templates
- Analyzing the audience
- Creating an outline
- Writing the first draft
- Finalizing the script
Skill Level Beginner
Q: This course was updated on 04/10/2018. What changed?
A: We revised the videos on setting up two-column scripts in Microsoft Word and Apple Pages, and added new videos that show how to perform the same task in Google Docs.