Join John McWade for an in-depth discussion in this video The necessary silence of white space, part of Learning Graphic Design: Layouts.
- White space, I can't overstate the importance of white. And by white, I actually mean negative space. It's the space where the image isn't. I think the most important thing about white is that it is visual silence. It's a pause, it's rest. The fact that there's silence around something allows you to concentrate on the thing. In natural speech, it's listening while the other speaks. If you're talking too, no one hears anything.
This page is imposing to read. This page is inviting: quieter, more peaceful, like the image, easy to get into. Another example of white space at work is Apple's famous logo. On a sheet of clip art, it looks like this. Can't even see it. But in use, it's always in this field of open space, and because of that, it's now all you see.
And you'll remember it, that's what white space does.
John also provides two start-to-finish projects, which show how these design principles play out in real-world layouts.
- Keeping the layout simple
- Handling images
- Adjusting page margins
- Using a grid for design