Join John McWade for an in-depth discussion in this video A campus poster, part of Learning Graphic Design: Layouts.
- [Teacher] So we're in InDesign and we're looking at…a poster for a campus lecture.…The man we're looking at is going to be presenting…on the topic of jazz and I'd like to show you how this…poster was created by deconstructing it a little bit…for you and touch on some of the points we've touched…earlier on having a focal point and thinking boldly…and so on.…So let's get started.…This began with this photo, this is the biggest asset…we have on this poster, and the thing about a poster is…that you need it to be visible from two distances.…
You want to be able to see it from across the quad…and you also want to be able to read it up close,…so you're really designing it for two viewing distances,…which means you need at least one thing and maybe two…things really big and really bold on the page that are…identifiable from a distance and then you can have the…other small detail not be seen from a distance…but just be readable up close.…I love this picture.…This is an intense, you know, straight at you image.…
I love the man's intensity, I love the color.…
John also provides two start-to-finish projects, which show how these design principles play out in real-world layouts.
- Keeping the layout simple
- Handling images
- Adjusting page margins
- Using a grid for design