Learn graphic design, one concept at a time, with designer John McWade. Here John introduces the basic rules for achieving a balanced, professional, and attractive layout.
- Layout is the universal design tool. To make a layout means to use type and graphics and space to create story and voice and engagement. In this course we'll look at the basics for building strong layouts. This starts with the page itself. Not just a backdrop, the page is a space with visible and invisible properties that influence everything on it. We'll look at some universal guidelines like the importance of keeping things simple.
Having a focal point and thinking boldly. We'll look at the power of white space. We'll learn how to handle images for a clean, organized presentation. We'll look at grids and their surprising flexibility. We'll see a symmetrical grid, an asymmetrical grid and a book grid. And we'll look at the most flexible layouts of all, which are free form where the layout uniquely conveys it's content. We'll do this on two live projects from start to finish.
All this is in Learning Graphic Design: Layouts. Let's get started.
John also provides two start-to-finish projects, which show how these design principles play out in real-world layouts.
- Keeping the layout simple
- Handling images
- Adjusting page margins
- Using a grid for design