Join John McWade for an in-depth discussion in this video Parting thoughts, part of Learning Graphic Design: Set Perfect Text.
- I want to leave you with a few parting thoughts. Setting type on the web and mobile devices is very similar to print but pay attention to a few things. One, thing big. Set things bigger than print. For small type, use fonts that are designed for the web not just print. Georgia and Verdana are excellent. Two, relax your spacing. Give your type a little more word, letter and line spacing.
Three, watch your line lengths. Short is good. Don't exceed about 55 characters. Over-long lines on the web are so easy to make but impossible to read. And, four, align left only. Do not justify your type. The web has no real controls for word and letter spacing which are essential to good justified type. For help selecting good text type faces, check out my course Before & After Case Study: Informational Sign Redesign along with Ina Saltz's Foundations of Typography: Choosing and Combining Typefaces.
And, finally, for achieving all this wonderful typography in InDesign, search Lynda.com for any InDesign course by David Blatner and Anne-Marie Concepcion. I also encourage you to check out their blog and magazine at InDesignsecrets.com. Thank you for watching.
Along the way, he touches on points small and large: indents, sizing, spacing, line length, punctuation, and the main differences between setting text for screen versus print.