Join John McWade for an in-depth discussion in this video Design vs. decoration, part of Learning Graphic Design: Presentations.
- Google "Power Point Template," and you'll get pages of slide templates adorned with lines and bubbles and patterns and colors and pictures, and sometimes even bunnies. All of which, I'll just say this upfront, are worthless. None of it says anything about you or to you or for you. Templates like these exist because of a misunderstanding about design, and that's that they confuse design with decoration. Your slides are not a cake to decorate.
A cake tastes the same, whether it's decorated or not. Design is different. Design is about communication. It's about planning. It's about choosing the right tools to tell your story. Your tools are Type, Color, Image, and Layout. The design of your presentation, the pace of it, the look of it, can clarify, it can enlighten, it can energize, it can keep your audience where you are.
It can make your audience feel things that words alone can't. Design is a powerful message-making tool. That's what we'll be doing. No frivolous adornment. No templates. No clip art. No images on the screen just to have something to look at. We are going to design.
Good presentations take time and thought. Design is too important to leave to a computer! Use these techniques to make personalized, thoughtful presentations that both educate and inspire.
- Putting data in a story form
- Using a simple background
- Choosing the right typeface
- Incorporating charts, photos, and illustrations
- Connecting emotionally with your audience