Join John McWade for an in-depth discussion in this video Color, part of Learning Graphic Design: Presentations.
- Color is powerful, and there are several ways to use it.…Here are the basics, the simplest is to differentiate…one element from another.…Company A is different from Company B.…Another is to reflect the industry that you're in.…And a third is to beatify.…The first rule of color is to use it sparingly.…That's because color operates on an emotional level.…We feel color.…
Red is the classic example, in the presence…of red we feel arousal, it gets our attention,…it can feel dangerous or exciting, it's hot.…Blue is the opposite, it's chill.…It's mellow, it's laid back.…Orange is tangy and zesty and happy…so having our emotions constantly stirred gets tiring.…This is why default PowerPoint charts can be so agitating.…
There are two good ways to tone down its impact.…One is to use just a little bit.…A little color looks much different from a lot of color.…A spot of red, for example, is a great way…to highlight something, it's a focal point.…It catches your eye.…A full screen of red, however, blows you across the room.…
Good presentations take time and thought. Design is too important to leave to a computer! Use these techniques to make personalized, thoughtful presentations that both educate and inspire.
- Putting data in a story form
- Using a simple background
- Choosing the right typeface
- Incorporating charts, photos, and illustrations
- Connecting emotionally with your audience