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Use Auction Insights and Bid Simulator

Use Auction Insights and Bid Simulator: Google AdWords: Intermediate Techniques
Use Auction Insights and Bid Simulator: Google AdWords: Intermediate Techniques

Using Google Auction Insights you will be able to see who you are bidding against, and the position they are ‘at' when ads appear. You can then increase bids to increase the position (or look to improve CTR of the ads)/ Also, using AdWords Bid Simulator you will see the potential effect of changing the bid e.g. losing 10 clicks by decreasing the bid 10%, or what would happen if you spend more. Both aspects of AdWords should help inform you on changes to make to your campaigns.

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Skill Level Intermediate
1h 21m
Duration
147,797
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Skills covered in this course
PPC Advertising Marketing Online Marketing Google AdWords

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