Use Auction Insights and Bid Simulator

- [Voiceover] Let's now run through how to…gain a better understanding of your competition.…Using Google Auction Insights,…you'll be able to see who you are bidding against,…and the position they are at.…You can then increase your bids…to improve your position,…or look to improve click through rates of your ads.…So you can then start gettin ahead of your competition.…The Auction Insights report for…search campaigns provides six different statistics.…These are, impression share, average position,…overlap rate, position above rate,…top of page rate, and outranking share.…

You can generate the report for…one or more keywords, ad groups or campaigns.…Let's take a look at this across in AdWords.…To get started, we're going to take…a look at this at the campaign level,…but the principles will apply deeper down as well.…The first thing to do is to click on details,…and you'll see auction insights here,…where you either select a particular campaign,…as follows, or you could select all,…which is what I'm gonna do in this case.…