Using Google Auction Insights you will be able to see who you are bidding against, and the position they are ‘at' when ads appear. You can then increase bids to increase the position (or look to improve CTR of the ads)/ Also, using AdWords Bid Simulator you will see the potential effect of changing the bid e.g. losing 10 clicks by decreasing the bid 10%, or what would happen if you spend more. Both aspects of AdWords should help inform you on changes to make to your campaigns.
- [Voiceover] Let's now run through how to…gain a better understanding of your competition.…Using Google Auction Insights,…you'll be able to see who you are bidding against,…and the position they are at.…You can then increase your bids…to improve your position,…or look to improve click through rates of your ads.…So you can then start gettin ahead of your competition.…The Auction Insights report for…search campaigns provides six different statistics.…These are, impression share, average position,…overlap rate, position above rate,…top of page rate, and outranking share.…
You can generate the report for…one or more keywords, ad groups or campaigns.…Let's take a look at this across in AdWords.…To get started, we're going to take…a look at this at the campaign level,…but the principles will apply deeper down as well.…The first thing to do is to click on details,…and you'll see auction insights here,…where you either select a particular campaign,…as follows, or you could select all,…which is what I'm gonna do in this case.…
Author
Martin Shervington
Released
6/13/2016- Using advanced settings in the Keyword Planner
- Setting up conversions and campaign optimization
- Using Google Trends
- Setting up A/B testing on landing pages
- Setting up target CPA bidding
- Using AdWords dynamic ads
- Adding sitelinks
- Tracking and editing ads
- Checking out opportunities
- Reporting on ads
- Scripting in AdWords
Skill Level Intermediate
Duration
Views
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Introduction
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Welcome51s
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1. Advanced AdWords Principles
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Use Google Trends2m 47s
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A/B testing on website pages4m 28s
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2. Advertising and Bidding Types
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Overview of campaign options4m 33s
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How to use remarketing5m 56s
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3. Advanced AdWords Targeting
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Audit to see what's working4m 30s
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Set up target CPA bidding3m 59s
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Phone as a call to action2m 27s
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4. Tracking, Reporting, and Editing Ads
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Advanced local targeting2m 30s
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Promote your app1m 58s
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5. Beyond Your AdWords Campaigns
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AdWords Editor2m 58s
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Conclusion
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Next steps1m 57s
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Video: Use Auction Insights and Bid Simulator