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Setting up conversions and campaign optimization

Setting up conversions and campaign optimization: Google AdWords: Intermediate Techniques
Setting up conversions and campaign optimization: Google AdWords: Intermediate Techniques

Here we will start with reviewing your current campaigns. The most important question to ask is, "Do you know your 'Cost per acquisition' of a new lead/sale?" This is at the centre of most campaigns i.e. how much would you pay for a new lead, and/or for a new customer. Then we can look to optimize your account to get you more at the best price. To do this you will want to ensure you set up for 'conversions' and have added the relevent code to your website.

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Skill Level Intermediate
1h 21m
Duration
85,432
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Skills covered in this course
PPC Advertising Marketing Online Marketing Google AdWords

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