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Set up target CPA bidding

Set up target CPA bidding: Intermediate Google AdWords
Set up target CPA bidding: Intermediate Google AdWords

Google can raise your bids on ads that seem to generate more conversions. Conversions are what count for many people. As such, you can adjust your ads to get more of these, instead of just looking for clicks or impressions. This mentality is so key for AdWords users to grasp, and once you have conversions you can look to get more using CPA target bidding. (which used to be called Conversion Optimizer)

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Skill Level Intermediate
1h 21m
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Skills covered in this course
PPC Advertising Marketing Online Marketing Google AdWords

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