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Overview of campaign options

Overview of campaign options: Google AdWords: Intermediate Techniques
Overview of campaign options: Google AdWords: Intermediate Techniques

Know different ad types serve a different purpose, and how to choose/discount the best ones for you. Most people are familiar with Search, but Google Display Network, Video advertising, and other such options serve well too when you know how to use them. Remarketing, in particular, is a missed opportunity. In this video we will also touch on Shopping Campaigns – which are a better way to manage and optimize Product Listing Ads to promote your products. and Dynamic Search Ads which automatically show your ad based on the content of your website.

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Skill Level Intermediate
1h 21m
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Skills covered in this course
PPC Advertising Marketing Online Marketing Google AdWords

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