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Overview of bid adjustments for showrooming: A use case

Overview of bid adjustments for showrooming: A use case: Google AdWords: Intermediate Techniques
Overview of bid adjustments for showrooming: A use case: Google AdWords: Intermediate Techniques

You can raise or lower the bids based on criteria such as time of day, or even the weather! This can be used in ads for e.g. a cinema advertising when it is rainy, hoping it will pull people into an afternoon show etc. The main categories include Mobile, Location, Time of Day (ad schedule). Looking at adjusting ads based on user activity is a smart approach, and showrooming is an example when a 'real world' visitor decides to shop around online for the same product. And when they do, you can be 'there' - ready and waiting with an irrestible offer, using Google Adwords.

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Skill Level Intermediate
1h 21m
Duration
145,472
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Skills covered in this course
PPC Advertising Marketing Online Marketing Google AdWords

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