Skip navigation

Overview of bid adjustments for showrooming: A use case

Overview of bid adjustments for showrooming: A use case: Intermediate Google AdWords
Overview of bid adjustments for showrooming: A use case: Intermediate Google AdWords

You can raise or lower the bids based on criteria such as time of day, or even the weather! This can be used in ads for e.g. a cinema advertising when it is rainy, hoping it will pull people into an afternoon show etc. The main categories include Mobile, Location, Time of Day (ad schedule). Looking at adjusting ads based on user activity is a smart approach, and showrooming is an example when a 'real world' visitor decides to shop around online for the same product. And when they do, you can be 'there' - ready and waiting with an irrestible offer, using Google Adwords.

Resume Transcript Auto-Scroll
Skill Level Intermediate
1h 21m
Duration
55,335
Views
Show More Show Less
Skills covered in this course
PPC Advertising Marketing Online Marketing Google AdWords

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start Your Free Trial Now

Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now