Within the Google AdWords dashbaord, you can upload your email list (called 'Customer Match') and market to those people now too. This is a perfect way to sustain attention and build a relationship across the web with people who may well be your biggest fans. Gaining insights into the people you have on your lists will also enable you to know to whom your are marketing much better, and you'll find this in the remarketing section too.
- [Voiceover] There's another aspect to remarketing that you're going to want to know about, called Audience Insights, which as the name suggests, allows you to find out more about people on your list. In addition, I'm very excited that you can now upload your email list, call Customer Match, and market to those people as well. So if you've been capturing people's email addresses, such as asking people to sign up to your newsletter, this might be a good option for you. To find your list, move to the lower left, and click on Shared Library.
And then, click Audiences, and you'll find your list there. If you have an email list that you want to upload, click on Remarketing List, go to Customer emails, and you can upload it from that screen. Next, let's look at our new users list from our website. Once I've clicked in, I'll be given a screen which says Audience Insights. The Top Insights tab allows us to choose any of the categories, for instance, Web Design and Development, and that will show us insights into that aspect of that list.
Or we could come across to Demographics or to Locations and Devices. Scroll down and you'll see more information on the list size as well. And if you scroll back up, you can, for instance, look at a particular audience and then choose to reach this audience by creating an ad group or adding it to an existing group. The tab here for Affinity Audiences is properly best explained by jumping back to slides.
This information comes directly from Google and is all about those affinity audiences. "Affinity audiences help marketers move beyond demographics "and reach more people who care about their brands. "With over 80 unique personas "based on lifestyle and interests, "affinity audiences mimic the depth and breadth "of TV-style audiences, "so marketers can engage with precise audiences at scale." Looking at a few definitions from Google, we can see that they suggest that you select affinity audiences when you want to reach potential new customers and make them aware of your business.
Then, we have custom affinity audiences, which means that advertisers can create audiences that are a bit more tailored to their brands compared to the broad, TV-like affinity audiences. Then we have in-market audiences. Google says to select from these audiences to find customers who are researching products and actively considering buying a service or a product like those that you have on offer. As you can see, when you have your remarketing list set up, you'll be able to really take your AdWords game to the next level through targeting ads and getting the right attention from the right people for your business.
- Using advanced settings in the Keyword Planner
- Setting up conversions and campaign optimization
- Using Google Trends
- Setting up A/B testing on landing pages
- Setting up target CPA bidding
- Using AdWords dynamic ads
- Adding sitelinks
- Tracking and editing ads
- Checking out opportunities
- Reporting on ads
- Scripting in AdWords