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Audit to see what's working

Audit to see what's working: Google AdWords: Intermediate Techniques
Audit to see what's working: Google AdWords: Intermediate Techniques

With AdWords you much focus on what is converting. As such, you will want to revisit your campaigns, and look at what is costing you money and not converting - even an impression can cost you as it can reduce your quality score. You may want to ‘pause’ ad groups that are simply not working for you. Look at best converting ads - then take the language, approach from one ad groups and apply it to others.

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Skill Level Intermediate
1h 21m
Duration
117,008
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Skills covered in this course
PPC Advertising Marketing Online Marketing Google AdWords

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