is now LinkedIn Learning!

To access courses again, please join LinkedIn Learning

All the same content you know and love

Plus personalized recommendations and LinkedIn Career access   

All for the same price as Lynda! Get a 1-month free trial today.

Try LinkedIn Learning for free
Questions? Visit our help center.
Skip navigation

A/B testing on website pages

A/B testing on website pages: Google AdWords: Intermediate Techniques
A/B testing on website pages: Google AdWords: Intermediate Techniques

Knowing what makes a good landing page is critical! You can send traffic to a page but if it doesn't convert then you are wasting money. In this video we cover some of the main principles you should consider, such as using images, testing headlines and approaching the test in a way that isolates the variable so you know what is working, or not. Your website is most often your 'home base' and you really need to make sure it is performing well.

Resume Transcript Auto-Scroll
Skill Level Intermediate
1h 21m
Show More Show Less
Skills covered in this course
PPC Advertising Marketing Online Marketing Google Ads

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start My Free Month

Start your free month on LinkedIn Learning, which now features 100% of courses. Develop in-demand skills with access to thousands of expert-led courses on business, tech and creative topics.

Start My Free Month

You are now leaving and will be automatically redirected to LinkedIn Learning to start your free trial.