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A/B testing on website pages

A/B testing on website pages: Intermediate Google AdWords
A/B testing on website pages: Intermediate Google AdWords

Knowing what makes a good landing page is critical! You can send traffic to a page but if it doesn't convert then you are wasting money. In this video we cover some of the main principles you should consider, such as using images, testing headlines and approaching the test in a way that isolates the variable so you know what is working, or not. Your website is most often your 'home base' and you really need to make sure it is performing well.

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Skill Level Intermediate
1h 21m
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Skills covered in this course
PPC Advertising Marketing Online Marketing Google AdWords

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