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Skill Level Beginner
- [Voiceover] Ever wonder why some websites perform better than others? Have you ever tried to buy something online only to drop out before the checkout because it was just taking too darn long? Does poor usability drive you crazy? If you answered yes to any of these questions, congratulations, you've found the right course. In the Optimizely Fundamentals Course, we'll introduce you to the booming world of conversion rate optimization and show you the ins and outs of one of its most famous tools, Optimizely. First, we'll talk about why you should test and what you should test.
We'll go over how to create, monitor and learn from A/B and multivariate tests and also how conversion rate optimization experts think. My name is Micheal Duquet and I'm a conversion rate optimization strategist at widerfunnel.com, home of some of the best and brightest minds in the industry. I've helped clients achieve huge lifts in revenue and taken my knocks along the way. In this course, I'll aim to inspire and educate, but most importantly, by the end of the last video, I just want you to say, "I should test that." So grab your scientist coat and let's get started.