Improving search with query rules

If you searched a lot, you've probably come across many times where you've…searched for one thing but received search results for another.…For example, if I go look for online training, and I spell it wrong, notice…that instead of saying online training It's showing the results for online training.…That's because somebody has taken the time to notice that when I misspell…something this badly, it probably means something else, and it's not personal for…me, this is set up for millions of users around the world.…

You type one thing, and you actually get results for another.…Then within those results there's some priority given.…Here, there are ads related to online training.…So these first 3 results are at the top, not necessarily because they're clicked…most frequently, but because they were paid for.…The ability to prioritize some sites rather than others, and the ability to…say, when a user searches for A they probably mean B.…

Are both ways of customizing search of promoting different search results inside…