How to approach a research project

- [Instructor] You may be wondering,…how do I approach my research project?…Well, while there's no real industry standard…nor prearranged process…for approaching a qualitative research project,…there are some known strategies and steps you can take…as you start new projects here in NVivo.…In this course,…we're going to use a scenario where we work…in the marketing department of a large,…international hotel chain, Landon Hotels,…and we need to conduct some qualitative research…to really get to know our customers,…not just know about them.…

Let's take a look at a typical path you might take…when exploring a particular theme in a new research project.…First, we have import.…Let's say we sent out some surveys and they've come back,…and they contained a number of open questions…where the respondents could type in paragraphs of text…if they wanted to.…Next is explore where you'd open up those surveys…and explore the responses.…Then it's time to code.…Maybe some people wrote about cleanliness.…

You might make a theme note called cleanliness…