In this video, you learn how to run a word frequency query to get a feel for how often certain words appear in the project items you select. You also learn how to display a word cloud to help visualize the results of the query.
- Another type of query you can create here in NVivo Starter is the Word Frequency Query. It allows you to see what words, phrases, or concepts are being used most frequently in your project and you can select what sources to query. That's what we're going to do here with our Landon Hotel Customer Experience project. Again, you can open up LH Customer Experience0302 if you need to get caught up. Last thing we did was to run a Text Search Query, and we saved it to our project using the Query Wizard, we called it Staff, and at any time we can run this Query.
But we can also run another Query, the Word Frequency. We can do it from the Query Wizard, or just go to the Word Frequency button here on the ribbon and give it a click. So this opens up another tab, you can see Word Frequency Query Results, and all we need to do now is choose what we're searching in, and how many words we want to show, like the top one hundred, the top ten words being used in our selected sources, well, let's start with selecting our nodes. I'm not interested in words that appear in the questions in my survey, for example, but I am interested in the Nodes, and maybe the Cases as well.
If I want to be specific about the Nodes I can select Nodes and choose maybe just in Facilities, Room, Staff, or specific with my Cases and People, but I'm going to select both Nodes and Cases, and click OK. I'm not interested in seeing the one thousand most frequently used words, let's knock this down. We'll start at 10, we'll take out a couple zeroes, and then down below you can see with minimum length, three letters. Alright, let's run the Query. We can update this if we need to.
So there's the Summary, you can see words being used like staff, and you can see the count, also pool coming in second, a close second, along with room. And here's a cool feature, it's called the Word Cloud. It gives you a nice visual for the words that are being used most frequently. Let's go to the Word Cloud tab here, and you can see the one that really stands out is staff, then pool and room. And you can see the words get smaller and smaller the less frequently they're used in our selected sources.
We can change the look of this too if we want, look at all of the different designs you can choose from, maybe you prefer a different color scheme, or a different design altogether, just black and white. And you can click this drop-down to see other options, you can see some of them are balled up, on angles, for example. Either way, you're going to see certain words stand out. The bigger the word, the more frequently it appears in the selected sources up above. That's called the Word Cloud.
Back to the Summary gives us the numerical data we're looking for. So that's another type of query, just to get a feel in your selected sources what words, phrases, concepts are showing up most often.
- What is NVivo?
- Creating a new project
- Creating new nodes
- Importing and organizing data
- Taking notes
- Analyzing data
- Displaying data in charts and diagrams