From the course: An Insider's Guide to Today's Music Biz: 1 The Big Picture

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Be a manager

Be a manager

- In this lesson, I'm not going to teach you the nuts and bolts of being a manager. We'll cover that in detail in another lesson. In this lesson, what I want you to do is understand the mentality of the manager for one very important reason. Almost every new artist is looking for or should be looking for a manager. But the truth is that finding a great manager is not easy. But you can't allow that to be an excuse for inaction. The fact that you don't have a manager does not mean that all the things that a manager would do or think about goes away. Until you find that great manager, you have to be a manager. To embrace that idea fully, first you're going to need to understand what it is a manager does. A great manager will wear a million hats. A great manager is part third base coach, part mom, part dad, part psychologist, part strategist, part good cop, part bad cop, part recruiter. And always the full time motivator. More often than not, that manager will need to do all the things…

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