From the course: An Insider's Guide to Today's Music Biz: 6 Marketing and Promotion

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Videos

Videos

- Getting a great video is an important part of shaping your image as well. A great video adds to a song by providing compelling images that help embed that song and that artist into a consumer's mind. In the past, making videos was really the domain of the big labels. They were the only ones that could afford to pay the big budgets it took to make 'em. They had the contacts with the top video directors. And for a long time, the only place to play those videos was MTV. But that's all changed in today's music business. Youtube has become the MTV for this generation of music lovers. Today's consumers decide what they wanna see and when they wanna see it. They can comment on those videos. They can embed those videos in a million different places. And they can share those videos with all their friends. The technology of taking pictures and making videos has brought image quality and affordability into the hands of indie artist and labels. Today, you don't need to spend hundred of…

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