From the course: An Insider's Guide to Today's Music Biz: 6 Marketing and Promotion
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Videos
- Getting a great video is an important part of shaping your image as well. A great video adds to a song by providing compelling images that help embed that song and that artist into a consumer's mind. In the past, making videos was really the domain of the big labels. They were the only ones that could afford to pay the big budgets it took to make 'em. They had the contacts with the top video directors. And for a long time, the only place to play those videos was MTV. But that's all changed in today's music business. Youtube has become the MTV for this generation of music lovers. Today's consumers decide what they wanna see and when they wanna see it. They can comment on those videos. They can embed those videos in a million different places. And they can share those videos with all their friends. The technology of taking pictures and making videos has brought image quality and affordability into the hands of indie artist and labels. Today, you don't need to spend hundred of…
Contents
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Welcome2m 14s
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Identifying your target2m 55s
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Elements of a successful plan2m 22s
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Music2m 44s
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Configurations1m 51s
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Formats1m 11s
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Sequence of songs & singles1m 47s
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Musical reference points1m 4s
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Demographics54s
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Presentation1m 44s
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Photographs2m 46s
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Videos2m 29s
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Radio2m 56s
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Touring2m 17s
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Publicity2m 42s
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Online2m 32s
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