Live performances and touring can be a huge part of the marketing mix. A great performance by a great performer can seal the deal for those potential partners you’ll need to make something happen in the music biz. Unfortunately it can also be the most expensive marketing tool as well. But, If you are not on a label, yet, you can still use live gigs to your advantage as well albeit in a slightly different and more limited way.
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- We've talked about this idea of making it personal…in our first lesson, and there's nothing more personal…than seeing a great performer singing a great song live…and looking them in the eye when they do it.…It's the purest expression of songs and performances.…It's where you meet your customers face to face.…Because of that, live performances and touring…can be a huge part of the marketing mix.…When an artist can perform live, it gives the label…a chance to bring partners to a show…and see what that artist is all about.…
Those key partners might include retail outlets,…radio programmers, music supervisors,…music critics, media types, and more.…A great performance by a great performer can…seal the deal for those potential partners you'll need…to make something happen in the music business.…A radio programmer is contemplating adding…a song to the playlist, a retail outlet deciding…how much product to carry, a music supervisor…or ad agency looking for a song.…All of them can be pushed over the edge…when they see a great performance.…
In this class, industry insider Steve Rennie talks about how to market and promote your music and turn music consumers into permanent fans. He'll talk about the key elements of any good marketing plan, whether you are a major label or indie artist. He'll also talk about how to craft your image with your music, photos, and videos and how you can assemble them in a way that gives you the best chance of success. Plus, learn how radio, touring, publicity campaigns, and your web presence play into a music marketing mix.