From the course: An Insider's Guide to Today's Music Biz: 6 Marketing and Promotion

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Sequence of songs & singles

Sequence of songs & singles

- Once you've decided on what format or formats you'll release your record in, then you'll need to select the songs that will be included on that record, and what order those songs will appear. For years, artists grinded over the sequence of songs on their album looking to set the perfect atmosphere and mood for an album. And I gotta say that most of my favorite albums over the years have had such an undeniable flow that I would never have thought to play it any other way than the artist had intended. But, in today's world things have changed. Consumers have taken control of that music and arrange it any way they want, which bums a lot of artists out. But something to consider. They bought the record, they can do what they want with it because it doesn't change the fact that artists get a chance to sequence the songs the way they heard 'em and that it still matters. And finally, and most importantly when it comes to marketing you'll need to identify what song you will lead with. What…

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