Once you’ve decided on the formats you’ll release your record on, you’ll need to choose the songs that will be included on it and in what order those songs will appear. When it comes to marketing you’ll need to identify what song (the single) you will lead with. Figure out what your target is and make sure you pick a track that’s got a shot to hit it and you’ll be on your way.
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- Once you've decided on what format or formats…you'll release your record in,…then you'll need to select the songs that will be included…on that record, and what order those songs will appear.…For years, artists grinded over the sequence of songs…on their album looking to set the perfect atmosphere…and mood for an album.…And I gotta say that most of my favorite albums…over the years have had such an undeniable flow…that I would never have thought to play it any other way…than the artist had intended.…But, in today's world things have changed.…
Consumers have taken control of that music…and arrange it any way they want,…which bums a lot of artists out.…But something to consider.…They bought the record, they can do what they want with it…because it doesn't change the fact that artists…get a chance to sequence the songs the way they heard 'em…and that it still matters.…And finally, and most importantly when it comes to marketing…you'll need to identify what song you will lead with.…What song winds up starting off the promotion of that album?…
In this class, industry insider Steve Rennie talks about how to market and promote your music and turn music consumers into permanent fans. He'll talk about the key elements of any good marketing plan, whether you are a major label or indie artist. He'll also talk about how to craft your image with your music, photos, and videos and how you can assemble them in a way that gives you the best chance of success. Plus, learn how radio, touring, publicity campaigns, and your web presence play into a music marketing mix.