From the course: An Insider's Guide to Today's Music Biz: 6 Marketing and Promotion
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Sequence of songs & singles
From the course: An Insider's Guide to Today's Music Biz: 6 Marketing and Promotion
Sequence of songs & singles
- Once you've decided on what format or formats you'll release your record in, then you'll need to select the songs that will be included on that record, and what order those songs will appear. For years, artists grinded over the sequence of songs on their album looking to set the perfect atmosphere and mood for an album. And I gotta say that most of my favorite albums over the years have had such an undeniable flow that I would never have thought to play it any other way than the artist had intended. But, in today's world things have changed. Consumers have taken control of that music and arrange it any way they want, which bums a lot of artists out. But something to consider. They bought the record, they can do what they want with it because it doesn't change the fact that artists get a chance to sequence the songs the way they heard 'em and that it still matters. And finally, and most importantly when it comes to marketing you'll need to identify what song you will lead with. What…
Contents
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Welcome2m 14s
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Identifying your target2m 55s
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Elements of a successful plan2m 22s
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Music2m 44s
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Configurations1m 51s
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Formats1m 11s
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Sequence of songs & singles1m 47s
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Musical reference points1m 4s
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Demographics54s
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Presentation1m 44s
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Photographs2m 46s
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Videos2m 29s
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Radio2m 56s
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Touring2m 17s
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Publicity2m 42s
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Online2m 32s
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